As the world’s biggest sport, soccer helps Jameson advance that mission. To extend the spirit of connection further, the brand will host official watch parties with its MLS club partners, in-stadium activations, and sampling events with giveaways.
Intersection of sports and culture
Jameson is also aiming for a broader cultural impact through the campaign’s music and fashion partnerships.
“J Balvin is a global cultural icon whose influence extends beyond music into fashion and sport. His passion for creativity and community naturally aligns with our brand,” said Colonna.
The KidSuper capsule collection, designed by Dillane, features nine pieces, including a signature track suit, soccer jerseys, hats, hoodies, and t-shirts.
“As soccer dominates cultural conversations, style follows,” Colonna said. “The Jameson x KidSuper collection brings a distinctive visual identity to the campaign, blending streetwear, sport and storytelling.”
Both partnerships were natural fits, Colonna added, because Balvin and Dillane are soccer fans who co-manage Super Niños FC in the Baller League, an indoor soccer competition.
