Canadian intimates and apparel brand Knix, known for body-positive and taboo-breaking marketing around period underwear, has a new chief marketing officer in Cyntia Leo.
Leo joined the company on May 27. Most recently head of brand marketing and communications at Urban Outfitters, Leo brings more than a decade of experience from Nike, where she oversaw marketing for various parts of the business.
That experience, in addition to the five years she spent at Disney early in her career, will shape her approach as the top marketer for Knix as it aims to further expand its $1 billion business in the U.S.
