Stagwell-owned agency Assembly has named Liz Rutgersson as its new CEO with a global and North American remit. In the role—which she starts on Monday—Rutgersson is tasked with driving growth, bolstering client partnerships, and building long-lasting relationships. Assembly also announced that Connie Chan is the CEO of Assembly in the APAC region.
In her preliminary conversations with CEO Mark Penn and Stagwell leadership, Rutgersson said they are aligned in their goal of making Assembly an “agency for the future.”
Rutgersson told ADWEEK she spoke with several agencies, but Assembly intrigued her due to its nimbleness coupled with the scale under the Stagwell umbrella.
