For now, the comfort level around AI will be brand-dependent, said Earl. That’s why you won’t see Best Friend Animal Society using AI-generated pets in their videos anytime soon. “We’re not going to start making up pet stories,” she said. Instead, she shared that they’ll be staying “true to our brand integrity, through and through.”
Dabaghi applauded Earl for taking that stance, but added he’s excited for the prospect of working with more brands that decide to use AI intentionally as well.
The session ended on a positive, hopeful note that in the next year or two, AI slop will be but a faint memory. “I think we’re going to see a lot less of that and a lot more of the well-produced, well-thought-out, well-intentioned AI content,” said Larkin.
