As ADWEEK has reported, marketers overlooked Gen X in their youth because they’re a relatively small age cohort. But today, they account for some $5 trillion in consumer spending in the U.S. According to a report from the World Economic Forum, as of 2021, Gen Xers are leading global consumer spending and will continue to do so through 2033.
“The 50-plus consumer is not aging out of relevance,” Curion’s report concluded. “Brands are aging out of alignment.”
