By ignoring the broader consumer base, brands miss opportunities to innovate, to build loyalty, and to remain culturally relevant. Inclusivity in marketing, in product design, and in pricing isn’t just ethical, it’s smart business. Brands that embrace this approach expand their reach and, more importantly, their resonance.
I’ve seen companies that get it – GAP and Dove Divided – that offer both premium and accessible options, celebrate diverse stories, and acknowledge communities long overlooked. These brands aren’t just driving revenue, they’re cultivating a sense of belonging. They’re showing that aspiration and access can coexist, that growth doesn’t require exclusion.
Being intentional about who we market to, how we price, and whose stories we tell doesn’t mean abandoning profit. It means redefining it. Profit today is tied to purpose, cultural resonance, and inclusivity. The brands that thrive will be those that expand the pie, growing revenue and loyalty while creating access and belonging for more consumers.
The wealthiest 10% will always command attention, but the future belongs to brands that grow the market, not just chase spending power. The question isn’t whether we can serve everyone. It’s whether we choose to create a marketplace where all consumers have a seat at the table.
