The infrastructure mattered, too. In working with Vox Media, the company provides dozens of staffers to manage production, marketing, and promotion, a level of support that would otherwise be unavailable for what is effectively a solo operation, according to Matlins.
The format of the podcast will lean on a recurring set of questions designed to highlight distinctions across the guests’ answers, with certain elements of each episode tailored to the individual guests themselves. The show will release weekly with no season structure and will be available across audio platforms and YouTube. It will also have its own set of social handles.
The partnership extends beyond the podcast itself. Matlins, Vox Media, and The Wisdomous Company are launching a global event series under the Create or Destroy Sessions brand, beginning with a CMO summit in London in September and a U.S. retreat in Napa in October. Canva has signed on as a launch partner.
Revenue will come from advertising, sponsorship, and ticketing, with the specific ad offerings dependent on the needs of the brand partner.
“This is a business show about marketing—it’s not just for the marketing community,” Matlins said. “Everything that I do is intended to have the audience leave better able to do better work because they were a part of it.”
