[21:46] The Age of the Agent and What Technical Branding Means — Rustom questions whether brands still need websites at all. If AI agents are handling decisions that consumers used to make themselves, and if the interaction between a query and a brand becomes system-to-system communication rather than a human browsing experience, then the rules of brand building change entirely. Rustom introduces the idea of technical branding: getting a brand differentiated at the algorithm level, not just the visual one. He also raises the importance of tokenized, cryptographically verifiable content so that agents can distinguish trusted brand signals from spoofed content.
[26:17] Curiosity, Hustle, and Putting Yourself Out There — Rustom closes the conversation by pulling back from the technology and returning to the fundamentals that shaped his own path. He talks about curiosity as the thing that compounds over a career, about resilience as a practice rather than a trait, and about the value of showing up even when it feels inconvenient. His point is that in a world where everyone eventually has access to the same tools, what differentiates people is still their willingness to be present, to stay curious, and to tell a story that only they can tell.
