Mastercard, Newell Brands, and Uber Advertising Leaders on AI, Data, and Brand Growth

Edwin Wong is head of global measurement science at Uber Advertising, where he leads efforts to help brands measure advertising effectiveness and connect media exposure to real-world business outcomes. With more than 20 years of experience studying digital consumer behavior, Edwin has held senior research and insights roles at Yahoo, Pinterest, BuzzFeed, and Vox Media. His expertise spans consumer insights, audience strategy, media measurement, and marketing effectiveness, with a focus on transforming complex data into actionable insights that drive brand growth.