The MediaLink founder has personally invested in OptimizeGEO, a generative engine optimization startup that tracks and shapes how brands appear in answers from ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, and Copilot.
Michael Kassan is part of a pre-Series A round led by Young Capital that values OptimizeGEO at $80 million. He declined to share the size of his investment.
“GEO is bigger than the evolution of search, changing how consumers are discovering brands,” Kassan said. “As we see more and more of that, there may not actually be a search page. That’s the reasoning in terms of the timing and the opportunity.”
