Another cryptic post soon followed, asking: “Do you seek the turquoise arches?” In it, Booker hikes through the Sedona desert as a turquoise basketball falls from the sky before he encounters the eerie Ronald statue.
News of the sweepstakes then broke with a post inviting fans to win an exclusive pair of the Nike Book 2 McDonald’s Friends and Family edition by ordering one of six new McCafé drinks in the app between May 22 and May 28.
Sharp-eyed fans later spotted coordinates at the end of another camcorder-style video showing Booker with Ronald on the bench. The coordinates led to an early-access activation at the Sedona McDonald’s on May 29, where fans could buy the limited-edition sneakers before their official June 2 release through Nike.com, SNKRS, and select retailers nationwide, with Booker handing out pairs through the drive-thru.
