“This collaboration represents the kind of culture-driven storytelling we want to continue building at McDonald’s,” Jennifer “JJ” Healan, vice president, US marketing, brand, content, and culture at McDonald’s, said in a statement.
“What made this partnership so special is that it started from a real story. As a McDonald’s All-American athlete, Devin Booker already had a longstanding connection to the brand, and his personal connection to the Sedona McDonald’s made this partnership feel even more authentic. Together with Nike, we were able to turn that fandom into something bigger than a sneaker launch, into a cultural moment rooted in brand love, creativity, and co-creation,” she continued.
Grady Linnihan and Sammy Watts Stanfield, copywriter and art director at Wieden+Kennedy New York, added in a statement: “Most brand collaborations start with a product and then try to build meaning around it afterward. This one already had a point of view. Devin has a real connection to Sedona, and that gave the whole thing a shape before we ever made a shoe… all of it came from trying to make the campaign feel like it actually belonged to that world and his personality instead of just being placed on top of it.”
