CEO John Wren has emphasized that Omnicom is working to keep client-facing teams intact, while back-office roles are more likely to be affected.
As the new Omnicom takes shape, it will have to carefully navigate new client conflicts. It now works with fierce rivals across categories, such as AT&T and T-Mobile in telco, or State Farm and GEICO in insurance.
Careful change management will also be key, as it is widely expected that not all of the agencies will survive under their new parent. Last month, reports circulated that Omnicom will eliminate its global DDB network; in November, global CEO Alex Lubar Left the agency without plans to backfill his role.
