“The quest right now—and I think every major [group] is working on this—is looking to have more direct relationships with the publishers. That is an aim. It’s an objective, and it’s something actually that we’re investing in as we sit here today,” Wren said.
“There are intermediaries today. They stand between us and the publishers, and they take a toll. The toll is paid for by the clients and by the industry itself. That is something we’re clearly working on.”
