Last month, a Jury in Los Angeles found Meta and YouTube liable for intentionally making its platforms addictive. Scrolling delivers dopamine hits, “which is why social media often feels good while we’re doing it,” Stanford psychiatrist Anna Lembke has written, “but horrible as soon as we stop.”
That’s the message of a new campaign from Pinterest: Stop, put your phone down, and get out into the world.
Kicking off the effort is a 60-second spot that stitches together home movies shot in the 1950s through the 1980s, where young people happily frolic in the pre-internet age. The unseen narrator, voiced by a young girl, has a lot of questions.
