Priyanka Chopra Jonas has been a brand ambassador since age 18. But her latest deal might be the biggest coup of her advertising career.
Rolex will soon announce Chopra Jonas as its global brand ambassador, which would be noteworthy on its own—were she not already the brand ambassador for its luxury competitor, Bulgari, since 2021.
Earlier this year, Anjula Acharia, Chopra Jonas’ manager of nearly 20 years, flew from New York City to Los Angeles for a lunch meeting at the Bel-Air Hotel with Arnaud Boetsch, Rolex’s global director of communication and image.
The actress, Boetsch suggested, would do an India-only campaign for the luxury watch brand.
