Simon, the largest owner of shopping malls in the U.S., has launched one of the biggest national campaigns in its history to reinforce malls as gathering places and drive people back to stores.
“It’s a Simon Thing,” created in-house, will begin rolling out today (Sept. 15) as a long-term platform to build awareness of the Simon brand and promote its full breadth of properties, including more than 200 malls and premium outlets, plus online shopping.
“We needed a platform to tell a broad story, not just about the mall but for all of our other [properties],” Simon chief marketing officer Lee Sterling told ADWEEK.
