Sam’s Club is opening up more ways for advertisers to get in front of its shoppers.
The retailer is selling in-store audio ads and video ads that appear next to fuel pumps through its retail media network, Sam’s Club Member Access Platform. The Walmart-owned, membership-only chain also expanded its partnership with motorsports company Andretti Global.
As retail media networks look to better serve advertisers, many have aimed to expand in-store ad formats to round out offerings that include digital onsite and offsite ad inventory and traditional shopper marketing deals.
Similar to its other retail media offerings, Sam’s Club can connect its new in-store audio and fuel pump ads to sales data through its members-only model, helping brands to understand what’s working, said Sam’s Club vp and general manager of retail media Harvey Ma.
