Samsung isn’t the first brand to jump on the hype as the Spider-Man series returns. Batalon also starred in a Liquid I.V. ad that jumps into the unfinished storyline of the previous movie. The campaign included co-branded products and product placement in the upcoming film.
Sony itself transformed Times Square into a Spider-Man scene using hyper-realistic CGI, with suspended New York subway cars wrapped in spider webs, and enlisted GOAT Lionel Messi to act alongside Tom Holland in a skit in which the soccer star tracks Spider-Man using the Spidey Tracker.
