Sonos is kicking off the most significant brand repositioning in its history to win back customers after a 2024 faulty app update tarnished its brand.
Its new global campaign, “Love the Sound. Feel the System,” is the first work under chief marketing officer Colleen DeCourcy, who joined Sonos in Nov. 2025. DeCourcy is an advertising veteran who previously led marketing at Snap and served as chief creative officer and co-president of global agency Wieden+Kennedy.
The campaign articulates for the first time that Sonos is not just a speaker company but an end-to-end sound system. It launches today (Sept.
