Live sports advertising is set to become a more than $20 billion business in 2027, growing far faster than the broader television market even as audiences fragment everywhere else, according to a new report shared exclusively with ADWEEK.
The report, the first from eMarketer to examine U.S. converged ad spend on sports specifically, reflects the dominance of the category.
Converged TV ad spending in the U.S., which combines traditional and connected TV ad dollars tied to live games and the programming around them, will reach $20 billion in 2027 and climb to nearly $25 billion by 2030, according to the report.
