Stagwell has appointed Nicole Souza, former chief marketing officer at Publicis Groupe, as its new chief growth officer for North America in a push to expand its work with large-scale clients.
Souza joins after a year in which Stagwell grew new business by 25%, adding major brands including Starbucks, PepsiCo, and Target to its roster. In its Q4 2025 results, CEO Mark Penn said he expected a major year in 2026, predicting 10% revenue growth and the strongest net new business in the company’s history in Q1.
With this confident outlook, Stagwell said that Souza is just the first of several senior hires planned to strengthen the agency’s growth leadership team in 2026.
