Stagwell is pitching its Agent Cloud AI software to small and medium-sized businesses (SMBs) and in-house agencies as part of a push to drive revenue through subscription software products.
The network’s software arm, The Marketing Cloud, announced the latest expansion of its Agent Cloud platform this week, rolling out a 10-agent “marketing toolkit” designed to help lean teams execute campaigns without adding staff.
The launch underscores how Stagwell is increasingly monetizing its software offerings beyond its traditional services business.
In the final quarter of 2025, The Marketing Cloud exceeded $105 million in revenue and grew 41%. In its latest earnings report, Stagwell CEO Mark Penn pointed to The Marketing Cloud as one of the company’s fastest-growing segments.
