Anthony is also focused on strengthening the brand’s social strategy, drawing on his experience at VaynerX to better align editorial formats with platform algorithms across YouTube Shorts, TikTok, and Instagram Reels.
At GMG, Anthony was part of an innovative organization that consistently unveiled new commercial and editorial formats, including an events-for-content model, a fast-twitch content marketing concept, and a text-to-shop commerce play.
Although The Independent, a 40-year-old news brand, has perhaps less leeway for such experimentation, the organization does have a bold streak: In 2016, it became one of the first major news outlets to discontinue its print product entirely.
Under Anthony, no doubt, it hopes to amplify that trend-setting streak.
