Make every impression count
Tim Vanderhook, CEO and co-founder of Viant, closed the event by outlining how brands can incorporate attention into campaign planning, activation, measurement, and optimization.
“Attention is not the outcome; it is the gate that opens up and allows the downstream outcomes to happen,” he explained.
Vanderhook recommended starting with one campaign, one business KPI, and one quarter, then comparing the results after making changes.
