Marketing in 2026 requires a balance between rapid technological experimentation and the timeless need for human connection.
As brands navigate the shift from performance heavy tactics to cultural relevance, the role of a leader involves bridging the gap between data driven strategy and emotional resonance. This evolution demands a mindset that values agility and a willingness to explore new distribution channels like TikTok Shop.
Live from the Possible Conference in South Beach, Matt Britton welcomes Lauren Weinberg, chief marketing officer at Supergoop!, to discuss her transition from tech giants like Square and Peloton to the beauty world.
Lauren shares her approach to brand building in the sun care category and the importance of owning the product road map to drive strategic growth. She also talks about her deep dive into AI and why human intuition remains the anchor for authentic storytelling in an era of rapid digital change.
Key Takeaways:
[00:06:42] Deep Consumer Immersion — Lauren discusses moving beyond high level data to understand the diverse Supergoop! audience, which spans from young girls on TikTok to golfers at the PGA Tour. She highlights the opportunity to go deeper into the target audience to stay focused as a brand while maintaining a broad appeal across generations.
[00:13:23] The Tech Mindset in Beauty — The conversation explores the benefits of bringing an experimentation and iteration mindset from Silicon Valley to a CPG environment. Lauren emphasizes moving fast and using data to back decisions, a practice that allows brands to stay agile as the world changes.
[00:19:03] AI as a Discovery Tool — Moving the AI conversation past simple efficiency gains, Lauren focuses on how consumers will find brands through LLMs in the future. She explains that authentic and organic brand presence will be picked up by AI, making it a fun time for storytellers to show clear points of view.
[00:26:08] Leadership through Curiosity — Lauren shares what she looks for in a team, emphasizing curiosity and the courage to challenge the status quo. She believes in creating psychological safety so that team members feel comfortable providing honest feedback and pushing for better ideas.
About the guest:
Lauren Weinberg is the chief marketing officer at Supergoop!, bringing over 25 years of experience in building both B2B and B2C brands. Her career includes pivotal roles at Yahoo! and Square (now Block), followed by leadership as an operator at Peloton.
A longtime Supergoop! user, Lauren now oversees both marketing strategy and product innovation at the sun care brand, focusing on scaling distribution through channels like Target and TikTok Shop.
