Ultimately, because healthcare has two key audiences—patients and healthcare providers—marketers have a unique responsibility to pass on information in a way that enhances patient communication.
“I think that language really needs to be brought together at the same level, where when a patient reads something online and comes to a physician, they know what they’re asking,” said Elawadhi.
Featured Conversation Leaders
- Kamya Elawadhi, Co-Founder and President, Doceree
- Dr. Adam Goodcoff, Chief Medical Officer, HealthCentral
- Roshen Mathew, Chief AI and Innovation Officer, SSCG Media Group
- Andrew Miller, EVP, Digital Activation, CMI Media Group
- Ryan Joe, Editor in Chief, ADWEEK
- Kristy Quagliariello, VP, Programmatic Media, Klick
- Craig Romanok, Chief Commercial Officer, Digitas Health
- Harlan Schwarz, EVP, Media, Inizio Evoke
