Cannes Lions attendees have for years been bringing the same survival gear to the ad fest: comfortable shoes, sunscreen, sunglasses, lots of water, 30-minute buffers between meetings, etc.
But the biggest new piece of survival gear this year is AI agents to alleviate the biggest headache of all: figuring out where to go and who to meet.
Chris Rose, executive director of growth at creative shop Cylndr Studios, who had three previous Cannes tours as a chief of staff and is extremely familiar with the tedium of festival planning.
His normal process would start in March, when he’d manually scrape the internet every day to figure out who was going to Cannes Lions and add them to a spreadsheet, which he’d then format into something that could be used on the ground.
