Yesterday was one of the most important days in Adland. The industry heavyweights stepped into the earnings confessional to give us a read on the health of the ad market, especially since the haze of the last few months, war, oil shocks and volatile stock prices, have all done their best to muddy the picture.
However, the hope that in a span of a few minutes we’d get a resounding thumbs up or thumbs down was brazenly optimistic, even for a market that has surged over 9% since the beginning of the month.
Alphabet surged as much as 7% while Meta moved the same amount in the opposite direction.
