TikTok’s Partnership With All Things Go Shows What Discovery Looks Like IRL

America post Staff
7 Min Read

More than one performance

Las Hermanas Machado earned a performance slot at All Things Go New York at Forest Hills Stadium. But that New York date was canceled due to forecasted severe weather, and organizers said the show wouldn’t be rescheduled. However, even without the performance, the partnership’s intent still matters.

Music on Stage signals that platforms are heading beyond hosting culture online and into producing cultural moments in real life. And for Las Hermanas Machado, the story doesn’t end with a canceled set. They’re still building their audience online, and TikTok remains part of that momentum.

“This opportunity represents something much greater than one performance,” the group said. “We want other women, especially young girls coming from places with limited resources, to see us and understand that their beginnings do not have to determine how far they can go.”



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