Still, measuring that shift remains inexact. There’s no standard, verified methodology on how LLMs select which brands to surface in response to a given query, and vendors in this category have offered competition approaches to quantify AI visibility.
Archbold said that standardization is a function of scale. “Being able to look at brand health across 20,000 brands, and saying ‘these are the patterns that we see, and this is what’s happening in the market,’” he said.
The AI-visibility product is expected to become available to Tracksuit’s existing customers this year, with new customers able to join a waitlist, the company said.
