Mars later expanded the idea with an AI-powered WhatsApp tool developed with Meta that transformed users’ voice messages into duet harmonies, then enlisted former pro basketball player-turned-rapper LiAngelo Ball to invite people to compete for a “two-way contract” by showcasing their dual talents.
“‘Double Act’ is a perfect example of our brands finding new ways to entertain,” Rankin Carroll, global chief brand officer at Mars Snacking, said in a statement. “With content creators and influencers at the heart of this distinctive campaign, this humorous, creative work firmly establishes the thought that two is indeed more than one.”
Before directing Paddington in Peru, Wilson built his reputation in advertising, notably as the lens behind the golden era of John Lewis Christmas ads, including “Excitable Edgar,” “Monty the Penguin” and “Buster the Boxer.” He also shot Channel 4’s Paralympics campaign, “We’re the Superhumans,” and more recently, its one-take spot heralding the return of its school documentary Educating Yorkshire.
