“Whether they’re a fan in the stadium or they’re watching from home, we want to enable them to tap into the excitement of the FIFA World Cup in ways that are going to feel personal, immediate, and culturally relevant,” Fairchild said.
Separately, Visa announced Tap In to Impact, an initiative that will commit $600,000 to three North American non-profits that support small business development and entrepreneurship.
“The global fan engagement translates very easily into what we see as this measurable local economic opportunity,” Fairchild said. “The beauty of the sport and the moment is how we’re connecting and leaving that legacy in the years to come.”
