And bringing on Gronk appears to be a big win for DNA Vibe’s first big marketing push. After all, the former NFL star is the type of partner that goes to great lengths for products he cares about, even recently getting dunked into a 500-gallon vat of Raising Cane’s signature dipping sauce at Fanatics Fest NYC.
“That was the first time in my life where I actually felt violated. I’m down to do a lot of things in life, but when I got dunked in that sauce, I felt violated, man. It was against my rights,” Gronk joked.
Gronkowski noted that, with the NFL season kicking off in a few weeks, he has no shortage of potential brand deals, but if he’s not using the product, it’s not something he’s endorsing. The NFL star told ADWEEK he’s turned down several alcohol brand partnerships in the past simply because they don’t fit his lifestyle.
However, Gronk told ADWEEK it’s a different story when it comes to DNA Vibe … or fast-food condiments, for that matter.
“DNA Vibe is better for recovery when you got a little ache or pain. But if you want some smooth skin, if you want some shiny skin, you hop in that Raising Cane’s sauce because you know it has all those oils in it. It made my skin feel nice and smooth,” Gronkowski said. “So it depends what you’re looking for.”
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