“Throwing shade invites scrutiny, and if your own house isn’t in order, you’ve just handed the press a magnifying glass,” Yaverbaum added. “There’s also the risk of elevating the very brand you’re trying to diminish.”
That may be what Anthropic accomplished with its Super Bowl ads, which helped shine a spotlight on OpenAI CEO Sam Altman’s riposte via X:
“The good part of the Anthropic ads: they are funny, and I laughed,” Altman wrote. “But I wonder why Anthropic would go for something so clearly dishonest. Our most important principle for ads says that we won’t do exactly this; we would obviously never run ads in the way Anthropic depicts them. We are not stupid.”
