Why Sticking to the Same Format Led Subway Takes to Viral Success

A recent example is a partnership with Papa John’s for the launch of a new sandwich. The video leaned into the show’s hot take format, with the question being whether or not it’s OK to eat on the subway. Rahma was involved in the creative process, casting comedian and former Subway Takes guest Zach Schiffman. It worked because of “the brand being easy, trusting us, wanting to work with us,” Rahma said.