Like many digital media companies, Paradium is only the latest iteration of a much older company.
The company as it currently stands was created in March 2018 with the merger of three companies: Maven, Say Media, and HubPages. In September 2021, under the leadership of then-CEO Ross Levinsohn, the combined organization rebranded itself as The Arena Group (TAG).
At the time, the crown jewel of the TAG portfolio was Sports Illustrated, which anchored its broader sports portfolio. But SI was technically owned by Authentic Brands Group, which acquires legacy brands and licenses them out to paying operators—in this case, TAG.
In late 2023, the billionaire Indian businessman Manoj Bhargava, the founder of 5-Hour Energy, acquired TAG through a controversial series of events, which I detailed at the time.
