Archer Roose Wines, the canned wine brand co-owned by Elizabeth Banks, has landed its second airline partnership with low-cost carrier Breeze Airways.
The deal will see three Archer Roose wines served onboard Breeze flights: an Italian Bubbly Rosé and Pinot Grigio, alongside an Australian Pinot Noir. The wines will also feature in the airline’s picnic bundle offering.
The partnership follows Archer Roose’s successful five-year relationship with JetBlue and continues the brand’s expansion across travel and entertainment venues. Other major distribution partners include Regal Cinemas, Dave & Buster’s, and Princess Cruises.
“People aren’t only drinking wine at a white-tablecloth dinner,” co-founder Marian Leitner-Waldman said.
