Former X CEO Linda Yaccarino still endorses the strength of the platform’s ads business in spite of evidence that indicates its ad revenues have halved since its takeover by billionaire Tesla boss Elon Musk in 2023.
“I don’t know if it’s falling short on its ads business,” Yaccarino told ADWEEK in an exclusive interview in Miami Tuesday. “The platform is really the singular platform for culture, for breaking news, for what you need to know every moment of every day. With the latest assassination attempt of President Trump the world was on X. [We’re] gearing up for the World Cup, the world will be on X.
