“Our ambition is that every front door to care in America will be powered by Zocdoc, and every provider will be connected to our network,” Kharraz told ADWEEK. “This is the next step in Zocdoc’s journey as we expand beyond our marketplace, to power access to care everywhere patients search.”
This shift is part of a larger change underway in healthcare marketing. Health-seeking behavior is increasingly fragmented across search engines, insurance directories, marketplaces, and now AI assistants. The brands that benefit may not simply be the ones that show up across various forms of search, but the ones that can turn discovery into action.
