ACLU | “The Beat”
In a rare move, Bruce Springsteen authorized the ACLU to use “Born in the U.S.A.” for a national campaign launching ahead of the organization’s April 1 Supreme Court arguments defending birthright citizenship. The ad pairs the iconic anthem with everyday American imagery to drive home a simple message: if you’re born here, you belong here.
Cheetos | “Pickle’s Back – Megan Thee Stallion & Nickelback”
Cheetos turned the relaunch of its Flamin’ Hot Dill Pickle flavor into a nostalgic pop culture moment by enlisting Grammy winner Megan Thee Stallion and rock legends Nickelback to star in an over-the-top, pickle-themed music video parody of “How You Remind Me,” directed by Dave Meyers.
Peroni Nastro Azzuro | “Only” by McCann London
Peroni’s new global platform cheekily borrows from Italy’s habit of understatement, placing the lager alongside the Trevi Fountain, the Birth of Venus, and Ferrari, and describing each as “ONLY a fountain,” “ONLY a painting,” “ONLY a car.” It’s a wink at the brand’s own Italian masterpiece status.
KFC | “How Much Do You Believe in Chicken?” by Mother
KFC’s three-year-old “Believe” platform enters its next chapter with a spot that follows blindfolded, faith-driven chicken devotees enduring a night-long ordeal. Only one makes it to sunrise to claim the ultimate reward. The campaign goes beyond the film with a mysterious QR code in every ad that leads fans to a sign-up page for a real competition, with the ultimate “believer” winning a golden egg and £50,000 later this year.
