Yang also believes in the power of content that is scalable. This means working with many creators at once—Yang cited thousands—and building what he called an “army of your affiliates.”
“To build that repeatable system, it’s very important that you are open to working with creators first, treating them with respect, and … giving them the right tools they need. Inform them about, for example, your paid media strategy behind [a product], your assortment strategy, and a winning type of content format,” Yang added.
