Next, the creative process begins. Within Luma are “digital twins” of real-life models who have been photographed, as well as images of the brand’s products. A marketer with a creative brief can then tell the Luma agent to generate mood boards and other assets in the brainstorming phase.
Adana then demonstrated how marketers could bring the content to life using the company’s array of AI tools. In minutes, she altered one of the Oakley test cases, showing that hybrid production using Luma can speed up the creative workflow. But Adana stressed that the process is still human-driven.
“This is all rooted in human authorship, [the assets are] rooted in real photography, and going through a hybrid workflow,” Adana stated.
