Thinking outside the (shoe)box: Gomez also orchestrated a 31-day TikTok Shop livestream that drew 87,000 new fans and customers, and led a collab with Lego to get people to don “wonderfully unordinary” Crocs shaped like oversized bricks. Crocs and blocks: fashion’s newest dynamic duo.
Elmar de Jong
Group Creative Director, Ray-Ban & Oakley
Eye spy: Blending culture, technology, and design, Elmar de Jong has helped steer some of eyewear’s most iconic brands into a new creative era. Now, he’s driving the future of wearables with two major releases in 2025: the Oakley Meta AI Glasses for athletes and the second generation of Meta AI’s Ray-Ban glasses.
Super sellers: Both brands had memorable Super Bowl campaigns: This year’s Oakley ad was a high-octane showcase of its “athletic intelligence” in action, and Ray-Ban’s 2025 campaign was a send-up of the Chris Pratt/Chris Hemsworth confusion by throwing Kris Jenner in the mix.
Matthieu Blazy
Creative Director, Chanel
Big shoes: Stepping into the boots famously worn by Karl Lagerfeld for 36 years is no easy feat, but Matthieu Blazy has honed his own strut since being appointed creative director of Chanel in December 2024.
With a twist: Blazy made his runway debut in 2025 with a galaxy-themed show that mirrored Lagerfeld’s love for spectacle, but with softer, more subdued clothing that went slightly off-script. Vogue called it “respectful of the house’s heritage, while twisting its codes.”
Previous life: The new role was a natural fit for the French-Belgian designer, who previously breathed new life into Bottega Veneta.
