Delta Air Lines is planning to launch an advertising business, just a couple years after one of its closest rivals did the same.
The Atlanta-based carrier has hired Keri Paison to lead its media network, Paison announced in a LinkedIn post. She was previously senior manager of strategy, growth, and transformation at Deloitte Digital.
There, she led the development of retail media networks that generated more than $600 million in projected revenue for clients, according to her LinkedIn post. Before that, she worked for Digitas North America as associate director of strategy and analysis.
“Looking forward to building what’s next for advertisers, partners, and customers,” Paison wrote.
