Fox is wasting no time letting advertisers know it’s coming back to upfront week in 2026, and it’s bringing a big change.
Today, Fox announced its 2026 upfront presentation will take place Monday, May 11, 2026, at a new location, the New York City Center. According to the company, the event will showcase new programming across Fox Sports, Fox News, Fox Entertainment, and Tubi, as well as the tech and research advancements the company can offer.
In addition to its part in the upfront presentation, Tubi will host a 2026 IAB New Fronts presentation on Tuesday, March 24, from 2 p.m. to 4 p.m. at Pier 59 Studios, Chelsea Piers. The event will be titled, “Tubitopia: An Advertiser’s Paradise.”
The news brings a couple of upfront tweaks for Fox.
For the last few years, the company has held its event in the Manhattan Center, rather than the New York City Center. In addition, Fox is announcing its upfront event much earlier than it did for 2025, with ADWEEK previously confirming Fox’s 2025 presentation in March.
“It’s going to be a big year for Fox—centered on what arguably will be one of the most anticipated events—FIFA World Cup 2026,” Jeff Collins, president, advertising sales, marketing and brand partnerships, Fox Corporation, said in a statement. “We look forward to welcoming advertisers to our new upfront location at the New York City Center, where we’ll demonstrate how brands can tap into the powerful fandoms drawn to our massive live sports, news, and entertainment content, along with one of the most exciting brands in streaming, Tubi.”
In July, ADWEEK learned that Fox closed its 2025-2026 upfront discussions, achieving double-digit volume growth across its portfolio. According to a source familiar with the matter, Fox achieved double-digit volume growth across all sports properties compared with the previous year. Meanwhile, core sports properties (excluding the World Cup) exceeded $2 billion for the first time.
Meanwhile, ad-supported platform Tubi had year-over-year volume growth of over 35%, driven by total viewing time and monthly active users.
