Widely considered the world’s most famous chef, Ramsay has cashed in on his trademark fiery persona plenty. Last year, he partnered with Burger King UK on “Not made by Gordon,” a BBH campaign in which he desperately attempts to get involved in making its Wagyu burger (and fails).
And while his culinary roots are in French cuisine, he recently switched sides, joining forces with plant-based margarine Flora to playfully tell people to “Skip the cow” — then endorsed Flora-owned I Can’t Believe It’s Not Butter to put a final nail in butter’s coffin.
