Dubbed a “global dating crisis,” a relationship recession has hit Hinge’s online dating competitors, yet the app continues to buck the trend. While Bumble’s revenue dropped 14.3% year-on-year in Q4 2025, Hinge’s rose 26%, with 15 million monthly active users globally.
Under Jantos, the brand launched the “It’s Funny We Met on Hinge” campaign in 2024 with seven intimate films in which couples discuss their romantic journeys and how an unforeseen ‘like’ can lead to a meaningful relationship.
The next chapter followed in 2025, exploring how love stories begin — and the question of whether daters dare admit they actually met on an app rather than by chance at the Metropolitan Museum.
