ADWEEK’s Creative 100, now in its 12th year, honors the artists and agency talent whose original ideas, keen observations of the world, and diligent effort have given rise to the most impactful work across advertising, marketing, entertainment, social media, filmmaking, and visual art.
Despite more entertainment options than ever before, our 2026 honorees broke through—by tapping into our shared humanity.
Thank you to our nominating committee: Stevie Archer, CCO, M&C Saatchi North America; Susan Golkin, ECD, VML; Andrew Hunter, ECD, Uncommon Creative Studio; Anselmo Ramos, founder & creative chairman, Gut; and Jaime Robinson, co-founder, Joan.

The Creative 100: Celebrities & Creators
The world is so much bigger than many of us know. This year’s class of Creative 100: Celebrities & Creators is a vastly diverse bunch who embody our rising curiosity and willingness to understand the people next to us, and those living very different lives far away.

The Creative 100: Brand Innovators
Girls aren’t the only ones who want to have fun. Our 2026 Creative 100: Brand Innovators boosted their companies’ bottom lines by bringing a sense of whimsy and fun to the task of marketing.



