Model and creator Wisdom Kaye also joined the action on stage, having fronted Crocs’ “Do Your Thing” self-expression-focused campaign at the start of 2026. In July, Kaye expanded the partnership, starring in the social crossover series The Intern, developed by Crocs and InStyle.
While on stage, Kaye hinted that he’d like to take his Crocs deal further. “I’d love to maybe design my own Croc, but that’s a different conversation for another day,” he said.
As Crocs looks to next year, it’s focused on raising the profile of its new crocodile mascot Niles, who has picked up 25,000 Instagram followers since August.
Alongside a revamped social playbook, Reilly has helped Crocs turn its “ugly-cool” appearance into its biggest asset, leaning into its awkwardness and partnering with Gen Z talent like Salehe Bembury, musician SZA, and K-pop girl group aespa on designs for its Jibbitz charms.
